“I met Michael in the audience of a Longmont Start-up Week drone tech seminar. I told him about my company. He told me about his. And I realized: our little start-up needed him on our team. And that decision made all the difference!

Michael soon became a trusted partner in developing our market and targeting our message, keeping our brand front-of-mind while worldwide demand for drone-mounted environmental sensors grew.  He connected us to print, air, and social media, and developed a consistent message and appearance for our website. Michael’s insight and wisdom kept our brand on point – and kept me focused during the messiest moments of building a tech start-up during the COVID era.

He took the time to deeply understand our product, and held us to a vision of the difference it could make to our users, to the market, and to the world. From our busy customers he coaxed insightful reports and detailed case studies.  Every step of the way Michael listened, he educated, he communicated, he inspired. This careful attention grew our brand and multiplied our revenue, and helped us reach a profitable exit for our company and our investors. 

Think of this as me next to you at some start-up gathering, nudging your elbow: “You gotta hire this guy! You will not regret it!” 

Liz Osborn

Sr. Product Manager – TriSonica, LI-COR Environmental

Essential Content is branding and communications crafted to help you realize your vision.

relevant, timely, accurate, effective communication

For your content to resonate with your audience it must be relevant. We take the time to understand you, your products, and your market. We simplify the complex and deliver content that generates results.

Timely, accurate, effective communications

Time waits for no one, and neither should you. Our reputation and success is built upon addressing your needs quickly and efficiently. Delivering what you need, when you need it.

Copywriting, effective, accurate, believable, communications

Results are key. Everything we do is designed around having an impact and delivering tangible results – whether that is inquiries,  impressions, or articles published, we track everything we do.



Working together we will identify and prioritize the activities and projects necessary to grow your business. From a single deliverable to a complete rebranding initiative, we have the experience and flexibility to partner with you in your growth.
We invest in you and your strategic plans for the future. We help you grow your business by knowing your business. Our goal is to help elevate awareness of your business and build your brand and your revenue stream–making every word count.